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Why your site rankings dropped in Google and how to fix it.

Why your site rankings dropped in Google and how to fix it.

Search Engine Optimisation (SEO) is only becoming prevalent in modern business. Due to the COVID-19 pandemic we’ve seen a large majority of businesses pivot to an online model and therefore an increase in digital marketing, the end result being a massive amount of competition and in turn a ton of sites dropping their ranking.

The silver lining is that there is always something you can do to increase your ranking, many of which can be implemented in a short time and not costing you any extra money in the process. Explore the three strategies below.

1 – Use a SERP tool to monitor ranking

Regardless of what your existing rankings are, it’s important to have a process in place to continually monitor where they are and how they are moving. Here’s a list of the most popular names in the space:

  • SEMRush
  • WhatsMySerp
  • ahrefs
  • Zutrix
  • Sitechecker

If you implement a SERP checker tool in your site’s content, you’ll better understand which keywords and search phrases to target. Irrespective of which solution you are using, as long as you are using one of these, you should be able to gauge your score.

2 – Watch your competitors

Monitoring your competitors ranks is as important as managing your own. You will want to keep an eye on what keywords they are ranking for, their movement over time and also analysing their content. This outline from SEJ will give you the key factors when doing a competitor search.

  • Identify Your SEO Competitors
  • Evaluate Keyword Difficulty
  • Look for New Keyword Opportunities
  • Analyze On-Page Optimization & On-Site Content
  • Dig into Competitor Backlink Profiles
  • Examine Site Structure & UX
  • Learn How They’re Leveraging Social Media
  • Try to Track Competitor Ad Spend

3 – Add more content and resources to your top rankings

One of the easiest and simplest ways to increase your ranking is by adding content to your ranking articles. Most SEO sites now recommend content to be at least 1200+ words per articles, resources with more than 2000-3000+ words are even more likely to outrank your competition. Articles with longer word counts also get more social shares. The thought process behind this is simple, “the more words, the better the content.”

In short, content is king. Ensure it isn’t just filler, make it valuable. Through the use of additional content, backlinks, social shares and authority references, you should start to see some steady movement in the right direction.

If you would like to speak to one of our SEO experts or are looking for a better of understanding about anything digital marketing, please don’t hesitate to get in touch at www.vexusdigital.com./contactus

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