Search Engine Optimisation is the process of affecting the online visibility of a website in a search engine’s unpaid results. With the prominence of search engines in today’s online marketplace a good SEO campaign is sure to pay dividends. Here are some sneaky shortcuts to give you that leg up.
When starting a campaign, people often forget to refresh their current content and focus all their efforts on producing new ideas. However refreshing tired pages is a great way to quickly climb the results page and vice versa, ignoring these can undermine your total performance. Take a look at your bounce rates as they are good indicators of what needs a refresh.
Lack of content
Searchers and search engines need content to display, it therefore makes sense to use the most important and strongest pages to generate valuable brand noise. A good idea is to mention your key products or services on your landing page.
Duplication is where many companies stumble on SEO. Google forms its results by serving up the best results for the query. Duplication is thus doing you more harm than good here. If you’ve fallen victim to this there are monitoring tools which cleanse and canonicalise pages for you.