Maintain a dialogue
In the digital age with instant communication at our fingertips companies must cultivate ongoing consumer relationships across all mediums. In keeping a two way connection between brand and buyer, you can humanise your brand and show audience more than the usual, tired, old marketing campaigns. This communication can then be funnelled online to create new opportunities to connect in your local community.
By forming experiences with consumers, 85% of them are more likely to make a purchase after their participation and more than 90% of these participants leave with positive impressions of the brand. If consumers aren’t actively participating then it is that much more difficult to embed yourself into the consumer’s life.
Take a stand
Consumers demand that companies take position on social issues and do something about them. Activism in branding has found that cause relevance is just as important as commitment. Consumers view brands as more credible when the brand stands for issues that directly impacted their customer base, employees and business operations.