4 social strategies to boost profits by 25%

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A marketing strategy involves identifying a target market and establishing actions to better reach that target market through campaigns, analysis and adjustments. Social media strategies are there to educate, engage and excite customers to build brand loyalty. Here are four areas of social media that all entrepreneurs should target: Blogging and content marketing 78% of […]

SEO shortcuts to success

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Search Engine Optimisation is the process of affecting the online visibility of a website in a search engine’s unpaid results. With the prominence of search engines in today’s online marketplace a good SEO campaign is sure to pay dividends. Here are some sneaky shortcuts to give you that leg up. Content refresh When starting a […]

Revamping your brand in 2019

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Maintain a dialogue In the digital age with instant communication at our fingertips companies must cultivate ongoing consumer relationships across all mediums. In keeping a two way connection between brand and buyer, you can humanise your brand and show audience more than the usual, tired, old marketing campaigns. This communication can then be funnelled online […]

E-Mail Marketing

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E-mails are the heartbeat of an effective marketing strategy, as they deliver the message directly to the client, no barriers, the ability to add a call to action and a high engagement rate. The first step in a successful e-mail marketing campaign is creating a database. The easiest way to do this would be by […]

Inbound Marketing

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Inbound marketing is a method of attracting, engaging and delighting people to grow a business that provides value and builds trust. Through the combining of several marketing channels the aim is to increase the reach of your brand and increase the quality traffic, conversions and engagements. Relevant and helpful content can be used to attract […]

How to evolve with digital marketing in 2019

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Omnichannel Experience A more holistic approach to marketing whereby instead of having varied website designs or marketing campaigns, a uniform experience will be served on all platforms. Using this channel experience, brands essentially become more visible. The importance of video content 73% of people engage with YouTube on a daily basis. Be sure not to […]

Two cycles on the stand

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