A more holistic approach to marketing whereby instead of having varied website designs or marketing campaigns, a uniform experience will be served on all platforms. Using this channel experience, brands essentially become more visible.
The importance of video content
73% of people engage with YouTube on a daily basis. Be sure not to exclude yourselves from this market! Video consumption will only continue to increase in the future. What was originally only a vessel for traditional media is now one of the top ways to increase consumer engagement and usually by 200-300%. Businesses should leverage this content innovatively in order to generate more leads.
Chatbots have seen a big boost in implementation across websites and social media channels and we can only expect their presence to continue growing. With the improvements in AI and natural language processing we can see more chatbots begin to have a sense of humor and interact in a more human like manner, even customising content according to queries.
By implementing strategies in these three fields, it would be safe to say that your business will be at the forefront of digital marketing, giving you a reach that simulates a first mover advantage. If you need any help with any of these please don't hesitate to get in touch.