No, social media is not just a good way to kill a few hours while on the commute to work, it is one of, if not the, most important new channels to advertise your business.
Research coming out of the Pew Center shows that 89% of people use the internet to find new products and services and research new buying decisions. I think we can all agree that 89% is a significant chunk of the market yet only 66% of businesses are investing in online advertising. Mathematically, it only makes sense that to capitalise on sales, advertising should be targeted directly at the consumer, through the channels that are shown to have the most impact.
Businesses who are still only using traditional advertising methods are not only hurting themselves but also their hip pocket as these media channels are far more expensive than online advertising, which also carries the advantage of a more targeted audience.
Are you looking to give your business that extra advantage? Give us a call and we would be more than happy to develop an online advertising campaign to ensure the growth of your business in what might be a somewhat underutilized and influential channel.