In the modern day business environment, finding the right marketing technique for your brand is essential. With several new styles on the rise today, like Influencer and Social Media Marketing it is even more important to ensure your business thrives. One technique that has been around for longer than any of those and still remains relevant today is Email marketing.
Engaging, managing and growing your contact list feels like an almost impossible task however, with the assistance of email marketing software, this daunting chore becomes a breeze. Choosing the right software helps you keep track of your customer lists as well as create, send and measure your email marketing campaigns. Here are a few important factors to consider when choosing the appropriate software for your business.
Integration – You’ll want to ensure that your software integrates seamlessly with your other business processes like your CRM and CMS to eliminate any unnecessary, additional steps.
Viewing options – Since mobile devices are so prevalent, many consumers will be checking email on their mobiles. If your template is not mobile-friendly you’ll miss a major mark.
Response handling – Email marketing is more than just a monthly newsletter. Whether your business is large or small, you will need to establish efficient response handling.
Personalisation – Consumers are conditioned towards advertisements and spam email flooding so in order to entice them, make sure personalisation features are available with your software.
Segmentation – Market segmentation is crucial to guide your email to the right audience, segmenting or grouping your customers by purchase history, browsing activity or demographics will help you craft more relevant messages. Segmented campaigns are much more effective than broad ones.
Automation – As your business grows, individual attention will become harder and harder. Automation features will send personalised emails to the right person at the right time.
While keeping these factors in mind, there is no right or wrong email platform, your choice will depend entirely on your needs, experience and desires as business owner.
If you would like any help with any email marketing systems or simply want to have a chat, please don’t hesitate to contact us for more details.