You know how every so often your likes fall on social media and your Google rank falls a few places and you have absolutely no idea why? This might mean that the algorithm has changed. Social media platforms usually change it up so that they can boost revenue and search engines usually do so to […]
Today Instagram launched it’s checkout facility. This feature allows grammers to purchase their favourite products, as worn by their favourite influencers all within the app. The new system will charge sellers a not yet disclosed fee in order to offset transaction-related expenses. While the feature is still in the beta testing stage, more information will […]
Entrepreneurs make a lot of decisions when they start a business. Many of these are good, many of these are also bad though. These bad decisions are generally the one’s that lead to rebranding. More than just a coat of paint Successful rebrands involve everyone in the company, not just your marketing or advertising department. […]
A marketing strategy involves identifying a target market and establishing actions to better reach that target market through campaigns, analysis and adjustments. Social media strategies are there to educate, engage and excite customers to build brand loyalty. Here are four areas of social media that all entrepreneurs should target: Blogging and content marketing 78% of […]
Search Engine Optimisation is the process of affecting the online visibility of a website in a search engine’s unpaid results. With the prominence of search engines in today’s online marketplace a good SEO campaign is sure to pay dividends. Here are some sneaky shortcuts to give you that leg up. Content refresh When starting a […]
Maintain a dialogue In the digital age with instant communication at our fingertips companies must cultivate ongoing consumer relationships across all mediums. In keeping a two way connection between brand and buyer, you can humanise your brand and show audience more than the usual, tired, old marketing campaigns. This communication can then be funnelled online […]
Your marketing plan and efforts are what separates a successful business from a not so successful business. If you have no audience, you make no sales. Now marketing can get expensive if you start paying for advertising but there are also free ways to market your business which can be highly effective if implemented correctly, […]